For Retailers
Kirana ki Pasand
A dry-goods staple with repeat demand, an eye-catching shelf block and a margin that works on a 100 g impulse buy as well as a 500 g family pack.
Why it sells
Four reasons it moves off the shelf
Fast moving category
Pasta is bought on a weekly shop, not on a festival. That repeat rhythm is what makes the facing count.
Attractive margin
The 100 g pack is an impulse price point that lands well at the till, where a basket is already open.
Eye-catching packs
Clear-front pouches with a warm gold label read well from two metres, which is how most aisles are actually scanned.
Regular supply
Standardised case packs and a predictable replenishment cycle, so you are not chasing stock.
Point of sale
We back the shelf, not just the carton
POS support is available on qualifying orders: shelf talkers, counter display units and counter staff material, supplied with the first case.
- Shelf talkers and wobblers
- Counter display units
- Planogram-ready case packs
- Counter staff training material
Become a stockist
Retailer inquiry
Tell us where you stock and we will send the rate card, case pack sizes and the POS kit.